The Xerox Effect

From the December Globe and Mail Report on Business Magazine
Marketers already know we're copycats at heart. Now science proves it
Most of us believe we make up our own minds in the marketplace: Apple or Dell, Brooks Brothers or Boss, equities or gold. But recent studies suggest we exert less control over these decisions than we realize. Or, at least, we may not make choices in either of the two ways we typically assume we do: that is, either in accordance with innate individual taste, or based on an objective appraisal of the options.
Posted: Tuesday, Jan. 5, 2010 2:16pm

New Globe Column: Interactivity Overload?

By Timothy Taylor
From the November Globe and Mail Report on Business Magazine

Blogging and tweeting can be a great way to promote your brand, and for saboteurs to torpedo it

In our era of interactive social media, the marketing professional's worst nightmare may no longer be a case of seeing his product merely ignored. Consider, for example, this mash-up scenario created from various real-life situations: You're launching a consumer brand. Being new-media savvy, you invest in all the online interactive bells and whistles. You build a Facebook community, launch a Twitter feed. You persuade your CEO to start blogging. You even run a contest inviting people to make their own advertisements and post them to YouTube, with the winner getting a big prize.

Posted: Thursday, Nov. 26, 2009 10:00pm

The Merchant of Menace

From the Globe and Mail Report on Business Magazine
He's aggressive, controversial and a threat to a growing number of big-name corporations. But is lawyer Tony Merchant becoming a class action king or risking the title?
Regina lawyer Tony Merchant is the most talked-about class action litigator in Canada, having recently settled a high-profile case on behalf of former residential school students-and netted a minimum, eyebrow-raising $25 million in legal fees for his efforts. But Merchant may also be the most intense and driven individual practising law in the country today. And that is the more important detail about the man. In fact, to describe Tony Merchant as "intense" is to politely understate the matter. In court, as in person, Merchant doesn't so much mount an argument as unleash it: torrents of ideas, streams of disputation, avalanches of words. Answers to my questions routinely stretch to pages of transcription, with clarifications continuing to arrive by e-mail, fax and courier days later.
Posted: Wednesday, Dec. 19, 2007 10:00pm

Casino Risque



27 April 2007 for The Globe and Mail Report on Business Magazine


Online gambling, extreme fighting, heat from U.S. authorities-the fabulous (and somewhat murky) world of Calvin Ayre, farm boy-turned-tycoon


There is a moment in pretty much every bout of mixed martial arts-or MMA, as it is now popularly known-where the spectator will see roughly the following: a lean, mid-20s male, muscular and tattooed, astride the chest of a similar mid-20s male, pounding his fists downward into his opponent's face. This moment doesn't always signal the end of the fight. MMA is known for slippery manoeuvres that turn the fight improbably upside down: knee bars and chokeholds that are applied in a sudden unfurling of limbs, a slithering of bodies that invert the expectations, like some huge, sweating piece of origami unfolding to reveal an object you could not possibly have predicted.

Posted: Monday, Apr. 16, 2007 9:00pm
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