PART TWO: PERSONAL BRANDING, Sep 2006 Everywhere I look in Sketch – Mourad Mazouz’s ultrafabulous London restaurant – I find whimsical, innovative ideas. Ever-changing video wallpaper in the bistro. Unisex bathrooms with individual pod enclosures. And on the plate too, where a typical chef Pierre Gagnaire menu experiments to the tune of Smoked Fish with […]

PART ONE: CORPORATE STORYTELLING, June 2006 When I was six years old, I went with an older cousin to look at sailboats in Fisherman’s Cove in West Vancouver. At the gas station opposite the marina, he parked his 1969 Dodge Charger and offered to buy sodas. What about one of these? He indicated his favourite: […]